So, as founder and CEO of a massive corporation Steve was still very close to his customers. He was a salesperson, helping new customers to understand how to get best value from Apple products and learning in real time what prospective customers want and need.
I’ve worked in business now for over 30 years and as a big billing recruiter I had a very proactive approach to meeting existing and prospect customers. In fact, I routinely met 20 clients a month. As I climbed up the corporate ladder and then ended up running my own businesses, RecruitmentTraining.com and FutureRecruiters.com however, I found myself meeting fewer customers face-to-face.
Steve Jobs helped me to change that and I once again now routinely meet 20 existing/prospect customers, month. The results have been phenomenal. Not only have I been able to incorporate good ideas from customers into RecruitmentTraining.com and FutureRecruiters.com but I have also been able to improve the sales process in a practical way, which has directly benefited sales and customer service staff who work for my businesses.
If you are a recruitment CEO and you find yourself ‘too busy’ in recent times to meet as many customers as you used to, I’d wholeheartedly recommend ‘getting back on the road’. It put a new spring in my step and I’d be very surprised if it were not to do the same for you.
Incidentally, Sir Eric also shared another wonderful story of what he learned when he met Nelson Mandela. If you are intrigued about what Sir Eric learned from Jobs and Mandela, I will happily give you complimentary access to RecruitmentTraining.com to see those videos – once again, please just message me on LinkedIn.